Privacy Policy | Sherrill Design Center

Sherrill Furniture Company Website Privacy Policy

Last updated: 7/13/2026

Categories of California Personal Information We Collect
Purposes for Using, Disclosing, and Otherwise Processing Personal Information
Information Retention
We Do Not Sell or Share Your California Personal Information

Overview

Sherrill Furniture Company ("us," "our," or "we") provides this Privacy Policy ("Policy") to explain how we collect, use, and disclose your personal information when you interact with our Websites, that includes a link to this Policy, including www.sherrillfurniture.com, https://lillianaugust.hickorywhite.com/, https://www.precedent-furniture.com/, https://www.sherrill-occasional.com/, https://hickorywhite.com/, https://www.whittemoresherrill.com/, https://mrandmrshoward.sherrillfurniture.com/, and https://www.motioncraft-furniture.com/ (the "Websites").

California Notice at Collection

If you are a California resident, this Privacy Policy provides information required by the California Consumer Privacy Act of 2018 ("CCPA"), including the categories of personal information we collect, the purposes for which we collect, use, and disclose that information, our retention practices, and our statement that we do not sell or share California Personal Information. You can find more information by clicking on the above links.

Personal Information We Collect

We may collect personal information directly from you and automatically when you use the Websites, as further described below.

Information we collect directly from you

When you use or access our Websites, we may collect information directly from you, such as the following:

Contact information, such as your first name, last name, mailing address, email address, and phone number.
Account information, such as your username and password.
Commercial information, such as products you view, save, or request more information about.
Design and room planning information, such as room dimensions, furniture selections, layouts, and other customization preferences you provide when using our Room Planning tool.
Information you provide when you request a quote, such as your contact information, the product(s) you are interested in, whether you are a consumer, designer, or retailer, and any other information you choose to provide.
Information you provide when requesting to connect with a salesperson in your area, such as your name, email address, state, zip code, and any messages you submit.
Information you provide through our "Contact Us" form for furniture dealers or professional designers, such as your interest area, your business contact information, including your email and website, your state and zip code, and any other information you choose to provide.

Information that we collect automatically

We may also collect certain other information automatically when you visit our Websites, such as the following:

Browser and Device Information: When you visit our Websites, we will collect certain information that is automatically collected by most websites, such as information about your device and your browser. For example, we may receive device identifiers such as your IP address and MAC address, operating system type and version, and Internet browser type and version.
Search Engine and Other Referrals: When a third party refers you to our Websites, such as through your clicking on a link to our page from a Google search, we may receive some information about your device and your interaction with the referring site or content.
Information Stored in Cookies, Pixels, Web Beacons, and Other Similar Technologies: We and other third parties with whom we work, including analytics providers, use web-based technologies to collect information about you and your use of our Websites, such as cookies or web beacons. A "cookie" is a unique numeric code that is transferred to your device to track your interests and preferences and to recognize you as a return visitor. A "web beacon" is a transparent graphic image placed on a website, email, or advertisement that enables the monitoring of things such as user activity and site traffic. We use these and other similar technologies to collect information such as your IP address, browser type, transactions and interactions, time spent on the online services, pages visited, referring URL, and other traffic and usage data. We may use this information to determine what features interest our users, revise our site features or operations, and as further described below.
Information Collected in Connection with Analytics Technology: We may use various technologies to learn more about how visitors use our Websites, such as Google Analytics and Microsoft Clarity. Google Analytics and Microsoft Clarity use cookies to help us analyze how visitors use our Websites. The information generated by the cookies about your use of our Websites includes your IP address. If you so choose, you may be able to opt out by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, including how Google Analytics collects, uses, and discloses information, refer to the following page: www.google.com/policies/privacy/partners/. For more information about Microsoft Clarity, including how Microsoft Clarity collects, uses, and discloses information, refer to the following page: https://privacy.microsoft.com/en-us/privacystatement. We may also use other technologies to monitor your activities on our Websites.

We may allow third parties to use the Websites to collect and record personal information about your online activities over time and across different websites, applications, and other online products and services. Those third parties may collect, receive, or record the information we collect automatically and use it for purposes on behalf of us, their organization, or their other customers.

Purposes for Using, Disclosing, and Otherwise Processing Personal Information

We may use, disclose, transmit, transfer, store, and otherwise process your personal information for various purposes, including:

Conducting our business, operating our organization, and providing and modifying our products and services to you and others.
Communicating with you, including by responding to your inquiries, and promoting our business, Websites and our other products, services, and offerings that we make available through our Website.
Marketing and promoting our organization, products, and services, including through targeted and cross-context behavioral advertising.
Recruiting and hiring purposes, including evaluating and processing your employment application.

Communicating with and providing information to business partners, including other financial and insurance institutions, insurance agents and brokers, and other organizations with which we partner to offer products and services for our customers, prospective customers, and business partners.

Communicating with and providing information to service providers, contractors, and other third parties we use to support our organization, including providers of technologies and services that we use to automatically collect or otherwise process device, usage, and other information from you, such as our analytics providers.
Providing, developing, maintaining, personalizing, and improving our Websites, our products, our services, and our organization, including features like our Room Planner tool that enables you to generate room layouts, furniture recommendations, and design configurations and My Portfolio that enables you to save your product selections and preferences.
Performing analytics, evaluating usage trends, and measuring the effectiveness of our Websites.
Complying with legal or regulatory requirements, judicial process, and our company policies (including due diligence and contracting activities).
Securing our Websites, including protecting against and responding to fraud, unlawful activity (such as incidents of hacking or misuse of our Websites), and claims and other liabilities, including by enforcing our policies.
Creating aggregate or deidentified data.
Conducting general corporate matters.
For any other purpose as you may authorize or direct, or as we otherwise disclose, when you provide the information.

How We Disclose Personal Information

We may have disclosed personal information with the categories of third parties identified below, as reasonably necessary for the purposes described above. Recipients may include:

Our affiliates and subsidiaries.
Contractors, service providers, and other third parties we use to support our organization, including providers of technologies and services that we use to automatically collect or otherwise process device, usage, and other information from you, such as our analytics providers.
Authorized retail partners and salespersons in your area, to connect you with local purchasing options and design services.
Vendors who provide services on our behalf, including to help us promote or improve our services and Websites.
Third parties to comply with any court order, law, or legal process, including to respond to any government or regulatory request, to protect and secure our Websites and the rights, property, or safety of our users, employees, and organization, protect against fraud or other unlawful activity, and to enforce or apply our policies and other agreements.
Third parties in connection with general corporate matters.
Third parties for purposes consistent with the purposes described above in the "Purposes for Using, Disclosing, and Otherwise Processing Personal Information" section.
Any other parties as you may authorize or direct, or that we may disclose when you provide your personal information.

Your Choices

You may choose not to provide the personal information we request. However, not providing information we request may restrict your ability to use certain features on our Websites. For example, we will not be able to respond to your request for a quote if you do not provide your contact information on our "Contact Us" form.

Some Internet browsers have a "do-not-track" feature that lets you tell websites that you do not want to have your online activities tracked. Currently, our Websites do not respond to browser "do-not-track" signals. Other parties may collect personal information about your online activities over time and across different websites, applications, and other online products or services when you use our Websites.

You can use the cookie banner on the Websites to communicate your preference and choices with respect to those cookies. You also may be able to disable cookies or restrict the collection of personal information or functionality through your browser or device’s operating system. To change your web browser settings for cookies, you can follow the instructions in the help section of your web browser or visit https://allaboutcookies.org/. You can also opt out of Google Analytics by downloading, installing, and enabling the Google Analytics Opt-out Browser Add-on, which can be found at https://tools.google.com/dlpage/gaoptout/. You can also opt out of Microsoft Clarity by selecting Microsoft here. Please note that choosing to disable cookies may limit your use of certain features or functions on our Websites.

Links to Third-Party Websites

Our Websites may include links to websites, applications, information, and services provided by third parties. We are not responsible for the privacy policies or practices of those third parties. We encourage you to review the applicable privacy policies of such third parties if you elect to follow the links provided.

Additional Information for California Residents

This section only applies to individuals who reside in California who visit our Websites ("California Residents") and to our processing of such California residents’ or households’ personal information ("California Personal Information") that we collect. California Personal Information does not include, and this section of the Policy does not apply to, information that is subject to exceptions to the CCPA, including deidentified information.

Categories of California Personal Information We Collect

We may collect, and may have collected in the preceding 12 months, the following categories of California Personal Information:

Identifiers, including unique and online identifiers.
Commercial information, including products viewed or saved on our Websites.
Internet and other electronic activity information.
Geolocation data, including your approximate location as derived from your zip code or IP address.
Other categories of personal information described in California law.

Sources of California Personal Information We Collect

We may have collected or received in the preceding 12 months California Personal Information from the following categories of sources:

Directly from you, such as when you contact us.
Through information and communication systems, including websites and devices that automatically collect or create information about users and their interactions with these systems or devices.
From third parties, such as our vendors who provide services on our behalf.
From our affiliates and subsidiaries.

Purposes for Using, Disclosing, and Otherwise Processing California Personal Information

We may use, disclose, and otherwise process the categories of California Personal Information described above for the purposes set out in the "Purposes for Using, Disclosing, and Otherwise Processing Personal Information" section above, including to provide services that you may request.

Disclosures of California Personal Information We Collect

In the preceding 12 months, we may have disclosed the categories of California Personal Information listed below to the categories of third parties identified below for a business purpose:

Identifiers, including online identifiers—with our affiliates, service providers, and as otherwise described in the How We Disclose Personal Information section above.
Commercial information—with our affiliates, service providers, and as otherwise described in the How We Disclose Personal Information section above.
Internet and other electronic activity information—with our affiliates, service providers, and as otherwise described in the How We Disclose Personal Information section above.
Geolocation data—with our affiliates, service providers, and as otherwise described in the How We Disclose Personal Information section above.
Other categories of personal information described in California law—with our affiliates, service providers, and as otherwise described in the How We Disclose Personal Information section above.

In the preceding 12 months, we have not sold or "shared" (disclosed for cross-context behavioral advertising) California Personal Information. We do not sell or share California Personal Information, and we do not have actual knowledge that we sell or share California Personal Information of consumers under 16 years of age.

You may use opt-out preference signals which communicate opt-out preferences based on your browser or identifier on the Websites, but those signals will not have an effect as we do not sell or "share" California Personal Information.

California Personal Information Retention

We will retain the California Personal Information we collect for as long as required to satisfy the purpose for which it is collected and used (for example, for the time necessary for us to provide you with customer service, answer queries, or resolve technical problems), unless a longer period is required or permitted by law, such as to fulfill our legal obligations or to establish, protect or defend legal claims. Our policies for data retention align with this statement.

California Rights and Choices

The CCPA provides consumers with specific rights regarding their California Personal Information. This section describes those rights and explains how to exercise them.

Right to Data Portability. You may request to obtain a copy of your California Personal Information in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the California Personal Information to another person or entity without hindrance.

Right to Deletion. You may request that we delete your California Personal Information, subject to certain exceptions.

Right to Correction. You may request that we correct California Personal Information about you that is inaccurate. We will take into account the nature of the California Personal Information and the purposes of our processing when we address your request.

Right to Access Specific Information. You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your California Personal Information during the applicable time period for your request. If we receive a request from you pursuant to the "Exercising Your Rights" section below and confirm the request, we will disclose to you, depending on the scope of the request:

The categories of California Personal Information we collected about you.
The categories of sources for the California Personal Information we collected about you.
Our business or commercial purpose for collecting California Personal Information about you.
The categories of third parties to whom we disclose your California Personal Information.
The specific pieces of California Personal Information we collected about you.
If we disclosed your California Personal Information for a business purpose, a list of the categories of third parties to whom we disclosed your California Personal Information for a business purpose identifying the categories of California Personal Information disclosed to those parties during the applicable time period for your request.

Right to Non-retaliation. Subject to certain exceptions, you have the right to not be retaliated against for exercising the rights described above.

Exercising Your Rights. To exercise these rights, you may submit a verifiable consumer request as described above by either:

Calling us at (828) 322-2640; or
Emailing us at: privacy@sherrillfurniture.com.

Only you, or an agent that you authorize to act on your behalf in accordance with applicable law, may make a verifiable consumer request related to your California Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

Your request must provide information sufficient to verify you are the person about whom we collected California Personal Information. In order to verify your request, we may ask you to provide information such as your first and last name, address, email address, phone number, and any other information necessary to verify your identity. Your request must also include sufficient detail for us to properly understand, evaluate, and respond to it.

You may designate an authorized agent to submit requests on your behalf through a valid power of attorney in certain circumstances or through signed written permission that authorizes the agent to act on your behalf. We may require additional information when requests are submitted through an authorized agent, such as requiring the submission of signed written permission for the agent to act on your behalf and requiring you to verify your identity directly with us or to confirm the authorized agent’s permission to act on your behalf directly.

Additional Information for Residents of Nebraska and Texas

Additional privacy laws in certain states, including Nebraska and Texas, provide residents of those states with additional rights regarding our processing of personal information subject to those laws. We have described such privacy rights below as applicable.

As the rights described below are provided by law, there may be limitations or exceptions that apply to your request in accordance with applicable legal requirements. We have described these rights generally, without noting all applicable or potentially applicable limitations or exceptions. When you make a request, we may provide more detailed information regarding any legal requirements applicable to your request and whether any exception or limitation applies.

Subject to these limitations and exceptions, residents of certain additional states may have rights to request that we:

Access personal information we have collected about them.
Delete personal information.
Receive a copy of their personal information in a portable, and to the extent technically feasible, readily usable format.
Correct inaccuracies in their personal information, taking into account the information’s nature and purposes for processing.

Residents of these states may also have the right to not be retaliated against for exercising any of the above-listed rights.

To exercise any of these rights, please contact us using one of the methods described in the "Contact Us" section below, and identify the privacy right you wish to exercise as the reason for contacting us. To appeal a decision regarding a request to exercise these rights, please describe the issue and request an appeal by responding to our decision communication or otherwise contacting us as described in the "Contact Us" section below.

Changes to This Policy

We may update this Policy to reflect changes in our privacy practices at any time and without prior notice to you. When we do so, we will update the effective and last updated date above. We encourage you to periodically review this Policy for the latest information on our privacy practices.

Contact Us

If you have any questions about this Policy, concerns about the way we process your personal information, or require assistance in managing your privacy choices, please contact us at:

Phone: (828) 2640; or
Email: privacy@sherrillfurniture.com.